We use the word transforming to represent the businesses facing disruption to their core business. The Warren Buffett idea of building a moat has little meaning for businesses where digital technology is not only eroding their core business but eroding the traditional boundaries of the industry.
We use words business landscapes because our clients do not only include businesses looking to scale up, it also includes the many agencies that support businesses in this transformation.
Clients call us because they need to make a key decision which is betting the future of their organization. For such a big decision (1) they need to invest the time and energy to get the decision right, (2) they need all their stakeholders on side to support the decision and (3) they need to execute many projects in unison.