Steve Olsher has taught thousands how to identify and monetize their WHAT—that  is, the ONE thing they were born to do. His singular approach for realizing permanent, positive change blends proprietary  methods with ancient wisdom and revolutionary lessons from modern thought  leaders and forms a proven system for ultimate achievement in business and life.

Steve is the author of the New York Times Bestselling book: What Is Your WHAT? A Step-by-Step Guide to Becoming Who You Were Born to Be. 

Steve is a successful entrepreneur who’s applied his business acumen and communication skills to a wide range of endeavors. He has worked as a radio and nightclub DJ (Mr. Bold); owned his own alcohol-free nightclub at the age of 20 (The Funky Pickle!); launched the first wine and spirits store on CompuServe’s  Electronic Mall in 1993; built Liquor dot com to over 4,000,000 email subscribers; and founded The Reinvention Workshop.

Steve has earned the rank of Black belt in Brazilian Jiu-Jitsu, training under the late Carlson Gracie, Sr.  All of his varied, real-world experiences have contributed to the  concepts found in his award-winning books.

Steve lives in San Diego with his wife Lena and their three sons Bobby, Isaiah and Xavier—who remind him every day why his motto is “Let Love Rule.”