I've spent over ten years in car detailing, on both sides of the trade. In 2016 I co-founded Titanium, a family company in Belgrade that imported, distributed and sold professional car care products across Serbia — first Chemical Guys, later Auto Finesse, and for a period XPEL paint protection film — and ran its own detailing shop alongside. I handled the brand and marketing side, and we held hands-on detailing workshops for shops and enthusiasts around the country.

In the shop, my team and I worked on everything from neglected daily drivers to full paint corrections and PPF installation. Running it meant writing the internal manuals, the standard operating procedures and the scripts we used with clients — which is where I learned that explaining a process clearly is a completely separate skill from performing it well.

I left Titanium in 2023 and carried on importing and supplying detailing products on my own, which kept me close to what shops actually buy, what genuinely works, and what's just marketing.

Today I teach that process here on Udemy. Over 1,000 students in more than 90 countries have taken my courses, and the questions they ask in the Q&A keep shaping what I add next. My courses are deliberately short and practical — no filler, no "buy this expensive machine first", just the working methods and the small decisions that separate a good result from an average one. If something in a lesson isn't clear, ask. I read and answer everything.