Sigal Avitan is an Israeli millionaire who almost didn’t become one because of what people would think.

After founding five companies, writing three bestselling novels, and spending over 30 years as a senior business strategist, Sigal discovered that the single biggest obstacle to success  for herself and for thousands of others  was not lack of talent or resources. It was the invisible fear of judgment.

For over a decade she has researched the psychology of shame and its impact on decision-making. Her novels explore this phenomenon through unforgettable characters, and her work has reached researchers at institutions including Princeton University. Her platform, Business Talent, has helped entrepreneurs and executives across Israel break free from the patterns that keep them stuck.

The From Shame to Fame masterclass is her first international course built on original research, real stories, and a methodology that goes far deeper than typical self-help.