Shawna Suckow, CMP

20-year Veteran Meeting & Event Planner/Sponsorship Expert

Shawna Suckow, CMP, has been planning meetings, events and conventions for more than 20 years. She has a passion for sponsorships, and has sold over $20 million USD in 20 years, with her sponsorship record being $1.3M raised for a single event.

Honors include being named a 2014 Industry Trendsetter by Meetings Focus magazine, Top 25 Most Influential in the Meetings Industry in 2012, 2013 and 2014 by Successful Meetings magazine, Planners' Favorite Speakers of 2014 by M&C magazine, and one of top Top 8 Speakers of 2013 by MeetingsNet. She's published two books: Planner Pet Peeves in 2012, followed in 2013 by Supplier Pet Peeves.Today, she is the Chairwoman of SPiN, the Senior Planners Industry Network, which is now the world's largest association comprised strictly of experienced meeting & event planners - and an organization she founded back in 2008. In 2014, she visited her fifth continent as a professional speaker in the hospitality industry.

Shawna is a freelance writer for several hospitality publications on topics such as networking, mentoring, sponsorships, conference strategy, and the sales process from the customer's perspective. She speaks worldwide on these topics, and consults with all types of organizations to help them rethink how they communicate and sell to customers.

She's also an adjunct professor in the events department at DCTC, a Minnesota vocational college.

Suckow is a Colorado native who has lived in Minnesota since 1999. Personally, she thinks she is hilarious, but her kids don't agree. Her husband would describe her as incredibly impatient, and with a special talent for parallel parking.

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