Shawn Channell spent a decade struggling to create a career in sales. First as a Realtor, then multiple stints selling cars, and even as a door-to-door salesperson he faced thousands of rejections, disappointing results, and years of barely making enough money to survive.

At that pivotal moment when he was ready to walk away and pursue a different career path something clicked. The approach he had been taking was backward. It was all about his product, his service, and his company. It didn’t necessarily align with what the customer wanted; their challenges, objectives, and goals.

As a result, Strategic Communication was born. A sales methodology focused on uncovering what the client’s objectives are, strategically aligning their needs with your value, and ensuring both parties are clear on the reasons to partner together.

For the past sixteen years, Shawn has been coaching and training salespeople and sales leaders to produce high-level results. His salespeople have become six-figure earners and some of the top professionals in their sales positions. Many have gone on to become top-level sales leaders. The sales leaders he partners with acquire a strategic approach to lead, coach, and develop their sales teams on a completely new level. Their teams consistently hit goals and grow their sales results.

Just Launch Training & Consulting partners with companies to launch high producing and scalable sales organizations by assisting them with the hiring, training, systems, and sales process needed for success. We give companies the foundation to grow their business to new levels. Our goal is to collectively increase our client's revenue by $100 million.