Hi there, I’m Shahedul Hasan, a Lecturer in the Department of Marketing at the University of Dhaka. I have previously served as an Adjunct Faculty at the Dhaka School of Economics, Deputy Manager (Research) at the SME Foundation, Ministry of Industries, and Lecturer at East Delta University. I also served as an officer in the Bangladesh Army.

I completed my BBA and MBA in Marketing from the University of Dhaka, securing 1st and 2nd positions, respectively. I received the prestigious Dean’s and Provost Awards for my academic achievements.

I am an Editor of the Global Journal of Entrepreneurship, Innovation and Leadership, published by the School of Entrepreneurship Development, and the Journal for the Study of Cooperative and Experiential Education, published by the University of Cincinnati, USA. I have published 15 research articles in international journals indexed by Scopus and Web of Science.

Alongside my academic career, I provide research consultancy and data analysis services to researchers worldwide through Fiverr and Upwork, with 500+ completed projects and 150+ reviews.

I have developed online courses on research methodology, data analysis, and academic research using Excel, SPSS, AMOS, and SmartPLS 4. My Udemy courses have reached 4,300+ students with 750+ reviews, while my Instructory courses have reached 2,000+ students with 200+ reviews.

My research interests include consumer behaviour, digital marketing, technology adoption, artificial intelligence, fintech, sustainability, blockchain, and entrepreneurship.

I am passionate about teaching, research, and helping students and researchers develop practical research and data analysis skills. I hope my courses will help you learn, conduct better research, and achieve your academic and professional goals.

My list of publications: 

Faruk, M., Hasan, S., Arefin, D. M. S., Ejarder, S., Khaled, M. A., & Hossain, M. N. (2025). Metaverse is the Future of Learning: Investigating the University Students' Adoption Intention and Emerging Research Agenda. Journal of Educational Technology Development and Exchange (JETDE), 18(4), 140-168. [Q4; SCOPUS indexed]

Hasan, S., Faruk, M., Naher, K., & Hossain, S. (2024). Influence of halal marketing on intention towards halal cosmetics: halal awareness and attitude as mediators. Journal of Islamic Marketing. [B in ABDC; Q2; SCOPUS indexed; IF=3.7]

Islam, M. J., Hasan, S., & Fahim, A. Y. (2024). Influence of consumption values on adoption of cashless society in emerging economies: the mediating effect of cashless readiness. Journal of Financial Services Marketing, 1-13. [B in ABDC; Q2; SCOPUS indexed; IF=5.12]

Hasan, S., Godhuli, E. R., Rahman, M. S., & Al Mamun, M. A. (2023). The adoption of conversational assistants in the banking industry: is the perceived risk a moderator?. Heliyon, 9(9). [Q1; SCOPUS & ISI indexed; IF=2.85]

Faruk, M., Hossain Sarker, M. A., Al Mamun, A., & Hasan, S. (2022). Adoption of big data analytics in marketing: an analysis in Bangladesh. Journal of Data, Information and Management, 4(3-4), 277-290. [Q2; SCOPUS indexed]

Hasan, S., Shohag, Md. I. H., Chowdhury, I. U., Miswar, R., & Ashaduzzaman, Md. (2022). From Eating out to Online Food Ordering amid COVID-19: A Case of Food Delivery Apps. International Journal of Knowledge Management in Tourism and Hospitality. [Inderscience Publisher]

Hossain, A., Hasan, S., Begum, S., & Sarker, M. A. H. (2022). Consumers' Online Buying Behaviour during COVID-19 Pandemic Using Structural Equation Modeling. Transnational Marketing Journal, 10(2), 311-334. [Q3; SCOPUS indexed; CiteScore=0.6]

Akter, N., & Hasan, S. (2022). The moderating role of perceived behavioral control in predicting Muslim tourists’ halal tourism intention: a developing country perspective. Journal of Islamic Marketing. [B in ABDC; Q2; SCOPUS indexed; IF=3.7]

Faruk, M., Rahman, M., & Hasan, S. (2021). How digital marketing evolved over time: A bibliometric analysis on scopus database. Heliyon, e08603. [Q1; SCOPUS & ISI indexed; IF=2.85]

Alsawalqa, R. O., Alrawashdeh, M. N., & Hasan, S. (2021). Understanding the Man Box: the link between gender socialization and domestic violence in Jordan. Heliyon, 7(10), e08264. [Q1; SCOPUS & ISI indexed; IF=2.85]

Hossain, A., Hasan, S., Chowdhury, M. H. K., & Khan, M. Y. H. (2021). Assessing the effect of marketing mix on tourists’ satisfaction: Insights from Bangladesh. International Journal of Services and Operations Management. [Q3; SCOPUS indexed; CiteScore=1.2]

Hasan, S., Islam, Md. A., & Bodrud-Doza, Md. (2021). Crisis perception and consumption pattern during COVID-19: Do demographic factors make differences? Heliyon, 7(5), e07141. [Q1; SCOPUS & ISI indexed; IF=2.85]

Hossain, A., Chowdhury, M. H. K., Hasan, S., Shamsuzzaman, M., Fahim, A. Y., & Khan, M. Y. H. (2020). Banking service in Bangladesh: The impact of service marketing mix on purchase intention of university students. Strategic Change, 29(3), 363–374. [C in ABDC; Q2; SCOPUS indexed; IF=1.86]