As a Category Manager APAC&MEA Food Preservation Product Line at Electrolux, I am passionate about creating and delivering innovative and consumer-centric products that enhance the quality of life and the environment. I have 8+ years of experience in managing the end-to-end product development flow, from ideation and opportunity assessment to launch and post-launch evaluation, across multiple markets and categories.

I lead a diverse and multicultural team of product managers, engineers, designers, and marketers, and collaborate closely with internal and external stakeholders to drive financial growth, market leadership, and customer satisfaction. I have successfully launched several key initiatives that revolutionized the food preservation business, achieving remarkable results in net sales, EBIT, market share, and consumer ratings. I leverage my MBA in Global Marketing, my Digital Marketing Specialization Certificate, and my MSc in Mechatronics, Robotics, and Automation Engineering to combine strategic thinking, data-driven insights, and technical expertise in delivering the next 10x experience.