13 years in the Internet Industry, six fully dedicated to Apps.
Specialities: B2B SaaS, Apps, and Marketplaces.
People tell me I excel at: Solving problems through Martech and Product Marketing; Diagnosing growth problems; Running CRO experiments; Modeling growth loops; Building things from scratch; B2B Sales.
Instructor Experience: App Store Optimization (self-published, 2022), Product Growth (PM3, 2021), Google Analytics & Tag Manager (in-company, 2020), Mastertech's Growth Hacking (Mastertech, 2019), and Mobile Growth (Gama Academy, 2017).
Entrepreneurial background: worked on the family biz as a kid, played the agency game a few times, and built two B2B SaaS (on ASO and Analytics).
