Rina Shin is a New York-based CMF Design Consultant, educator, and founder of Unwrap CMF - an online education platform to promote CMF Design (color, material, finish). As the former Head of CMF Design at Motorola, a Lenovo company, Rina has led the team successfully delivering iF and Red Dot award-winning products to the market. With over 14 years of global experiences at Fortune 500 companies and a M.A. in data science from Columbia University, presently, Rina has been helping global companies in trendwatching market insights and crafting CMF strategies from concept to production.