Rich's title is Product Designer but he's more of a jack-of-all-trades / generalist / unicorn. He designs, animates and codes. He's studied multimedia design and graphic design, and is a self-taught programmer. He's freelanced, worked for agencies and startups, and now runs Studio Armstrong, an Amsterdam-based creation company, with his wife. He also doodles all the time, has super ginger-powers and can touch his nose with his tongue!

He spends most of his working day researching and experimenting, much like his hero, Lucius Fox, does. Rich likes to think he's a minimalist, but he's fooling himself – he's as messy and unorganised as the any other creative genius.

Rich has been teaching online classes since 2015 – and he likes it a lot :) He's since created the weirdly named Tap Tap Kaboom brand that showcases his experiments, designs and classes.

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