Riccardo Proetto: ® Myndit Ultimate Branding CEO, CO-Founder of TBPBA Academy™ (myndit dot com - personalbrandingacademy.com), Lecturer at IED University (ied.edu), Author of What Nobody Has Ever Told You About The Sales Process (®Amazon), Managing Time Well: How To Make a Good Use Of Your Time and Avoid Procrastination (®Amazon), Think Big Grow Bigger, Expand Your Mindset and Change Your Life (®Amazon).
Leader in Personal and Corporate Branding, Riccardo Proetto , is one of the founders of Myndit™ Ultimate Branding, a leading Personal and Corporate Branding company. "...In this era of specialization, I sometimes, think of myself as the last "Visionary Leader" in economy and branding..." Riccardo Proetto said, CEO, Trainer and Coach at the Myndit™ Ultimate Branding. Riccardo Proetto has got many knowledge that goes from Mathematical Economics to current Journalism, from Neuro Linguistic Programming to the Emotional Intelligence. He says: " ...My real interests are Creating and Innovating to add more value in the people's life...". His work in Branding and his Branding theories can be found in modern welfare economics, linear programming, economic dynamics, international branding, trade theories, logic choice and maximization. In terms of Branding philosophy, Riccardo says that the best expression of each individual is "The Ultimate Quality Perception®". For these and other reasons, Riccardo Proetto could be consider one of the best creative and innovator Personal and Corporate Branding Strategist in the world. During his international experiences in Allianz Bank and BNL-PNB Paribas Group, just to name a few, he matured the conviction that all of us build a brand during our lifetime, whether we are aware of it or not, called Personal Brand and this Brand enable us to move forward or backward in life. Riccardo Proetto met Silvia Pistolesi in USA during one of the experiences that has changed his life. Silvia has contributed to the growth of the Company thanks to her experience in consulting, leading, managing and coaching teams. She has consulted many companies like Kempinski, Hilton, Millenium and Copthorne, just to name a few, and helped them to open up to international frontiers contributing to their wealth, economic and reputation growth. Together they are Entrepreneurs, Artists and Managers. Because of their experiences they have created an outstanding model to help anyone to understand and unleash their own Brand to make sure people/Companies move forward every time. The power of Branding is Unlimited, is people/Companies ultimate blueprint, is "Your Ultimate Quality Perception" to be more specific Riccardo and Silvia says: "... it is who you really are, who you want to be and exactly how people perceive you in the most genuine way..." Personal Branding enable you to build your Company Brand, which doesn't means to be famous but means to be perceive by your ideal clients as the leader in your field in terms of "the best choice". To describe it in one word: with personal branding you build "Trust". Riccardo Proetto and Silvia Pistolesi often says: "...There is only one way to unleash the Personal Brand and/or a Company Brand: be sincere, be genuine. You must be real and congruent with your credo...". Some brands such as: Adobe, Apple, American Express, Cisco, Electronic Arts, Johnson & Johnson, L'Oreal, Starwood Hotels and Time Warner, utilize these strategies. To become a Branding Strategist requires: Preparation, Skills, Abilities, Qualities and experience. That's why Myndit™ Ultimate Branding, certifies their Trainers, Coaches and Professionals in Branding with its own licensed Business Model.