I'm the author of dozens of Internet-related books since 1993, including SEO for Dummies and Search Engine Optimization for Dummies, the Complete Idiot's Guide to the Internet, and Pay Per Click Search Engine Marketing for Dummies. I also have three training courses running on Lynda .com.
I've been working in SEO since late in the last century, and for the last decade have been helping companies, large and small, with SEO and online-marketing strategies. I've helped Amazon, Zillow, Avvo, Lonely Planet, and hundreds more companies, from multi-million dollar operations to single-person businesses. My style is down-to-earth and commonsense; my goal is to cut through the hype and nonsense in the SEO world and present the basic facts that you need to succeed.