I'm the author of dozens of Internet-related books since 1993, including SEO for Dummies and Search Engine Optimization for Dummies, the Complete Idiot's Guide to the Internet, and Pay Per Click Search Engine Marketing for Dummies. I also have three training courses running on Lynda .com.
I've been working in SEO/search engine optimization since late in the last century, and for the last decade have been helping companies, large and small, with SEO and online-marketing strategies. I've helped Amazon, Zillow, Avvo, Lonely Planet, and hundreds more companies, from multi-million dollar operations to single-person businesses. My style is down-to-earth and commonsense; my goal is to cut through the hype and nonsense in the SEO world and present the basic facts that you need to succeed.