Hey there! I'm Paul Boag, and I've spent more than 27 years helping organizations like The European Commission, PUMA, and Doctors Without Borders harness the power of digital technology to better serve their users.

I have also spent the last 8 years coaching freelancers and agency owners on how to build their businesses and attract better clients.

My passion lies in conversion optimization, digital strategy and user experience design, and I love sharing my knowledge through consultancy, training, and teaching.

In the digital sector, I've earned a reputation as a respected authority on all things digital. I'm the author of six books, including Click!, Digital Adaptation, and User Experience Revolution. You might have come across my articles in Smashing Magazine, Sitepoint, or Net Magazine, where I enjoy contributing to the industry's ongoing conversation.

When I'm not writing or consulting, you can find me speaking at conferences worldwide or creating premium courses on my own website. I'm also the proud host of the award-winning user experience podcast, Boagworld.

As your instructor, I'm committed to providing engaging, approachable, and informative content. I believe learning should be fun, so expect an informal and friendly teaching style that makes complex topics easy to digest. Let's work together to build a better digital world, one lesson at a time.