Consultant - Product Strategy, Game Design & User Psychology
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About me
Patrick Rose is a holistic Product Strategy Consultant and Games Researcher, combining game design, user psychology, analysis, and business strategy in his work. He collaborates with studios and publishers worldwide to improve design, player retention, monetization, and sales. As Head of Product, Business Analyst, and Games Researcher at companies such as Bandai Namco and Gamigo, he contributed to globally recognized brands including Elden Ring, Dark Souls, Tekken, One Piece, Naruto, The Witcher, and Cyberpunk 2077.
He specializes in applying psychological frameworks to game design, helping teams create products that are not only profitable but deeply engaging. His consultancy supports developers across AAA, indie, premium, free-to-play, and Web3 projects, with collaborations involving Wizards of the Coast, Starbreeze, and Ubisoft. Patrick also brings strong cross-cultural expertise, helping Asian publishers from Korea and Japan succeed in Western markets by adapting game design, user experience, and monetization strategies to regional player expectations. He further supports indie studios worldwide as a mentor through various mentorship programs and incubators.
Patrick regularly speaks at conferences worldwide and teaches his signature course The Art of Irresistible Game Design. Driven by a passion for human-centered design, his mission is to help studios build games that engage players to the max.