Rom Schrift is an associate professor at the Kelley School of Business, Indiana University. Rom received his PhD from Columbia University and was a faculty member at the Wharton School of Business for 8 years.

Rom has more than 15 years of experience in developing and teaching the systematic approach to creativity at different universities, businesses, and organizations around the world. Rom integrates his expertise in the field of consumer behavior and decision making to help companies, organizations, and students of innovations unleash their creativity.

Rom led special workshops, leadership programs, and worked with leading companies such as China Merchants Bank, Comcast, CVS-Aetna, Deloitte, Hilton, Google, Highmark Health, Johnson & Johnson, LifeTime Brands, MedStar, MetLife, Merck, Novartis, Takeda, Teva Pharmaceuticals, and more

Rom’s work has been published in top-tier academic journals, including the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and Psychological Science and has been covered in several prominent media outlets such as the Wall Street Journal, Forbes, CBS News (MoneyWatch), the Chicago Tribune, Time, the Philadelphia Inquirer, Psychology Today, Science Daily, Men’s Health, Yale Insights, INSEAD Knowledge, Columbia CaseWorks, and others.