Online writer and copywriter. Author, speaker and instructor
Over the course of a copywriting and consulting career spanning over thirty years, offline and then online, Nick has worked with dozens of major companies, including:
Citibank, Apple, Chrysler, Franklin Mint, TV Guide, Diners Club International, J. Paul Getty Trust, MSN.com, Technogym, Encyclopedia Britannica, New York Times, Country Financial, Adorama, Reuters, WebEx, and others.
During his years as a direct response marketer he wrote direct mail by the ton, and earned 15 awards, both in Europe and North America. In 1997 he stopped writing direct mail and has been working exclusively on business online ever since.
Over the years he has also worked as an advisor and consultant to various start-ups, principally in the area of consumer product sales online.
He has spoken at numerous online marketing conferences and has conducted in-house seminars and training sessions for many companies, including:
Yahoo!, Intuit, Walt Disney Attractions, Association of American Publishers, Novartis Pharma, John Deere, National Cancer Institute, Merck & Co., Textron, and the Information Technology Media Advisory Council.
Online, he has written literally hundreds of articles for Clickz.com, MarketingProfs.com, iMediaConnection.com, Business 2.0 and other online publications. He is also the author of Net Words: Creating High-Impact Online Copy. Published in 2001, it’s still a good and valuable read today.
"In a world of instant pundits and stuffed shirts, Nick Usborne stands out as an astute, insightful and original mind. He's able to find substance when others see just fluff, and can cut right to the core of the issue." Seth Godin
"The best writers are also clear thinkers who can distill complex issues and processes into something entirely more manageable. Nick does this well as a writer, certainly. But his talents apply more broadly to business as well. He has a real talent for seeing through the clutter, and recognizing what works and what doesn’t work when marketing online." Ann Handley, Chief Content Officer, MarketingProfs
"Nick Usborne is one of our most popular speakers at Search Engine Strategies, and I consistently get positive feedback about his presentations." Danny Sullivan, SearchEngineLand
Today he divides his time between online copywriting, teaching, consulting – and enjoying life.
He lives in Montreal, Quebec, Canada.