Mohammed Shahbaaz has nearly a decade of experience in creating and managing million dollar consumer brands. He has a degree in Marketing and Strategy from the prestigious Indian Institute of Management.

While managing new recruits at his organization, he saw the gap between industry and academia in Brand Management.

Unfortunately, while, there are innumerable courses on how to run a Facebook, google or Instagram ad, there is not much that talks about the science and strategy in marketing.

This often leads to three common misconceptions. Either people believe marketing is about running algorithmic ads or about creating ads or worse, it’s just common sense.

This is his attempt to challenge the status quo. To democratize knowledge and to give you an opportunity to stand out from the competition.

While his work experience is primarily in the Indian FMCG industry and hence the examples used are from the same, the principles apply to a brand management role in any consumer facing industry.

So, if you want to be a Brand Manager, lets start, because you are already at the right place.