Mike Schmutz is the Head of Growth at diff and has been working with eCommerce, B2C, and B2B clients and websites for over 10 years helping to optimize and increase conversion rates.

Mike has been certified and worked in almost all Optimization systems, including Optimizely, Dynamic Yield, VWO, Monetate, Google Optimize, and Adobe Target. He has a deep background in data analysis and analytics and brings that into CRO and Optimization programs for clients to utilize automated data systems in order to optimize performance on sites and apps.