Mehdi DRAOUI is a serial entrepreneur with 20 years experience in retail marketing, marketing, retail design and concepts creation, in many different fields and for many different brands. Mehdi started working for Louis Vuitton, Givenchy, Swarovski in various roles within their retail marketing departments and from there has been able to design and launch many brands, stones and venues.

His passion for design comes from the many situations he faced whilst completing his own projects as well as client’s briefs. From this, he created a unique holistic approach to retail design, by always putting the customer experience first.

He has been teaching in many different business and marketing schools in Paris and is often offering seminars to corporate groups in need of improving and growing their retail marketing skills. With his partner, they created Studio MD, a versatile agency, that offers their client a complete package including concepts, design and business strategies.