Serial entrepreneur, coach, business / commercial consultant, mentor and investor with over 28 years

of experience in brand building, management, marketing, business development, and sales in large

multinational and local corporate companies in Egypt and across the MENA region.

Yassin has worked with over 400 brands as a business consultant to strategize their expansions,

develop plans, increase sales growth, formulate brands, and direct their communication, besides

founding more than 8 startups, from which one was fulling acquired by a group of investors in 2020.

He began his extraordinary career at two Fortune 500 corporations, IBM and P&G, where he learned

from the best multinational players in the world, He then went to the GCC to oversee the Burger King

and Applebee's brands, and soon after... his track record of success led him to become the regional

marketing director for BURGER KING Middle East and North Africa.

Yassin has a long history of entrepreneurship that began in 1998 with restaurants and catering

businesses, then moved on to the tech industry and established one of the first IVR mobile service

support companies in Egypt, and by 2012, he introduced the concept of Buy One Get One through his

company (Win-Win Business Development) alongside 7 other startups, where he opened the door to

more than 400 brands mainly F&B to serve more than 1.25 million consumers, the extraordinary

success of BOGO plus attracted investors and led to successful acquisition for it.

During the COVID-19 crisis, Medhat launched a non-profit initiative called ( ينعسدا نمكحجا ) to assist

startups and SMEs by providing marketing advice, business consulting, and coaching in order to help

them stay in business and thrive after the crisis, the initiative went viral and more than 1000 startups &

SMEs have been in contact with Medhat Yassin to this day and more than 60 enterprises have been

coached and mentored by him in person.

Certified mentor, consultant, and expert in EU - GIMED, and EBRD

Motivated by his passion to help & connect with people, Medhat has Founded (Cairo Business

Community) a business initiative that aims to create a collaborative business environment, based on

knowledge sharing, and exchange of experiences and business relations in order to support and develop

entrepreneurs in Egypt and the Middle East.

Medhat Yassin's exquisite work has been recognized numerous times by local and international media,

as he has been interviewed by numerous television channels including CBC, DMC, CNBC Arabia , Nile

News, and many more television programs and radio stations.

He is well-known for creating successful business turnarounds across several sectors and concepts as

well as other boosting the growth of mega projects and tech startups in Egypt, North Africa and GCC.

Currently Vice Chairman at Mori International group of companies