Matthieu Tran-Van

Like some of the finest luxury Maisons, I was born and raised in France. I spent the last 15+ years working in the digital industry. At first, I ran my own e-commerce agency.

Then, I joined Google in 2012 to work with some of the top luxury brands on the market and advise them, as a consultant, on their digital brand marketing campaigns. I also supervised the deployment of data marketing and ad tech at global high-end companies. I am currently working mainly with these Luxury Brands headquarters teams to strategize and implement global digital transformation projects across their markets.

I have also been a professor since 2010. I teach MSc and MBA students in 4 different business schools (186h/year). My classes foundation is a mix of solid theory and practical content. I make a point in achieving over 85% of student satisfaction, and to date, over 95% of students would recommend my courses to others!

I also run a blog that ranks in the Top 20 of the Marketing blogs in France. Even though this personal website does not only focus on the luxury industry, I had the opportunity to publish several articles that directly address topics for the luxury industry (in French)