Creative Director, Documentarian & Storyteller
SUBSTANCE OVER CONTENT
Content is forgettable. How can we create something that pushes culture? This question is my life's pursuit.
My name’s Matt Livadary. I'm a Los Angeles native, an award-winning documentary filmmaker and Creative Director and love any medium where emotional storytelling reins.
I went to USC film school and worked in Hollywood for several years -- including Creative Artists Agency and Apparatus Productions. After my documentary QUEENS & COWBOYS: A STRAIGHT YEAR ON THE GAY RODEO earned international accolades and a Netflix distribution deal in 2014, I moved into digital storytelling and helped build one of the pre-eminent digital documentary divisions on the web.
At Uproxx, I helped build and oversee Uproxx's creative studio from the ground-up - creating stories for some of the largest brands in the world (Intel, Honda, Sony and more). During my tenure, I oversaw hundreds of documentaries, personally directing our flagship programs to reach Uproxx's 50M unique monthly audience. The work I helped create earned every major digital distinction from Cannes Lions, Gold Clios, OMMA, Digiday, Webbie, One Song and even Emmy nominations.
In 2018, I founded Arroyo Parkway, a one-stop shop that helps brands reach audiences through heartfelt stories. Under this umbrella, I've created award-winning podcasts, and am grateful to have worked with clients like the NFL, Honda, Uber and more.
I live for telling stories with heart & empathy to unify audiences. I originally developed this program to train my staff how to communicate effective stories quickly and I now teach it to many others, including at Pepperdine every semester and believe better storytelling leads to more success in life. I have a knack for finding the heart at the center of stories in many mediums and approach every project with a wealth of first-hand experience from all aspects of production and distribution.
Thank you for your interest!