Most online courses teach steps: how to click through a setup, how to follow a script until the platform updates and the script breaks. TMS teaches the thinking behind the action. How a pricing decision is made. How a buyer decides. How a manager evaluates a channel. Commercial systems that work in any role, any market, for a lifetime. Give a person a fish and you feed them for a day. TMS teaches fishing — in any water, in any weather.

The primary instructor, Martyn, manages ecommerce channels for businesses up to $100M/yr — full channel ownership, team management, and regular presentation of strategy and results to C-level stakeholders. He holds a Business Management Honors degree.