Lex DeVille

Hi there, I'm Lex DeVille, Freelance Copywriter of eight years. Freelance Instructor for six. I hold Bachelor's and Master's degrees in Psychology and I'm a Ph.D. student in Psychology. I'm certified as an NLP Master Practitioner and Ericksonian Hypnotherapist.

Most of my courses share insights from my personal journey to help you succeed as a freelancer on Upwork or beyond. Some of my courses cover freelance writing and other useful topics. On Udemy, I have a combined 200+ pages of 5-star reviews so you can enroll with confidence.

My Journey

When I started on Odesk (AKA Upwork) in 2014, I recognized a gap in the market. As a client, I experienced how terrible most freelancers are at expressing their value. I figured I'd excel at freelancing if I just focused on clients and how I'd solve their problems. As a result, I generated over $300 in my first week, secured multiple paying clients at over $100 per hour in my first month, and built my first six-figure business all without experience or training in my skill and without a college degree.

In 2017, I deleted my Upwork account to start over from scratch to prove that my methods still work. Without setting up a profile, I applied to gigs and landed my first client in one day. That client was a business that got a deal on Shark Tank. From there, I used my approaches to build a second full-time income in one month and expanded out into another six-figure business. I documented all of this through my YouTube channel which has nearly 13,000 subscribers.

Today, my Upwork profile ranks in the #1 position across numerous search terms worldwide, and Upwork recently featured me as 1 of 7 out of MILLIONS for freelancers to learn from.

My primary skill is copywriting, and I work almost exclusively with international brands, successful SaaS companies, high-ticket influencers, celebrities, and direct-response agencies.

Do I Still Freelance Today?

Yes. I continue to freelance as a primary income. This ensures my training is always relevant and allows me to offer courses at low prices through Udemy.

What About Student Outcomes?

I've trained over 14,000 students. Many earn full-time incomes as freelancers. Some reported smashing through the six-figure window. While I can't guarantee any specific outcome for you, when you properly apply my training, your chances of success skyrocket.

That said, freelancing is a business. You have to treat it like a business to be successful. All businesses require hard work and a committed effort. Most businesses fail. Yours doesn't have to, but you'll need practice, patience, and persistence to succeed. Depending on where you start, it may take you more time or less time to achieve success than others.

A Note on Excuses

I have no patience for excuses. I'm a single dad with full custody of a 4-year-old who takes piano lessons, attends Ph.D. courses full-time, creates freelance videos on the side, coaches freelancers 1 on 1, and does all of this WHILE generating a full-time income as a high-performance copywriter. Whatever excuses you have for why you can't start and succeed, I call bullsh*t.

In my courses, you get step-by-step proven processes. When I started, I had to figure it out on my own. I had no course or instructor, didn't have experience in my skill, and no college degrees. I earned all of that after I started. Just get started. Help people. Use the resources available to you. Once you're successful, remember to share your story with us!

All right, that's it for now. See you inside!