Lachezar Arabadzhiev

Lachezar Arabadzhiev (Lacho) is a digital markitech with 4+ years of experience in audience strategy and performance analytics. Lacho began his career as a digital marketer at Microsoft, but soon transitioned to the audience and analytics world, where he has had the opportunity to work with major brands such as Air Canada, RBC, Walmart, Kimberly-Clark, Nintendo, Mazda and HSBC.

Lacho has been working with the Google Data Studio beta since early 2017 and has built a wide variety of visualizations and automation flows. From performance-based dashboards with joined GMP sources (GA360, CM and DV360) to audience-driven segmented views with log-level data. In addition, Lacho is a Display and Video 360 (DV360) expert having ran the audience strategy, inventory selection and programmatic optimization experiments for the programmatic media buying at RBC.

Lachezar Arabadzhiev is a certified GMP expert and an official speaker at the Canadian Google Data & Analytics Summit, 2018. He is also a best-selling author on the Udemy and Udemy for Business platforms.