Kristine Raumane is a distinguished leader in the telecommunications sector, currently recognized for her pioneering efforts to formalize Customer Value Management (CVM) as a professional discipline. With over 15 years of experience—including a significant tenure as Head of Customer Value at Tele2 Latvia—she has dedicated her career to bridging the gap between complex data analytics and actionable, revenue-driving business strategies. Raumane’s primary contribution to the field is her co-authorship of the Customer Value Management Body of Knowledge (CVMBoK), a foundational text published by Exacaster in 2025 that serves as the first standardized guide for CVM professionals. Furthermore, she has been instrumental in the development of the first dedicated CVM Certification program, an initiative designed to provide telecommunications experts with a structured curriculum that was previously unavailable in university settings. Her professional body of work, which includes both the CVMBoK and the creation of the CVM Certification: Telecom Curriculum and Frameworks (2026), highlights her commitment to enhancing cross-functional collaboration and setting global benchmarks for the industry. Through these resources, Raumane has successfully transitioned CVM from an informal practice into a verifiable, educational standard, ensuring that modern customer value managers have the tools required to excel in a data-driven market.