Salesforce Marketing Champion and MCAE Pardot Trainer
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About me
Kristina Alexandra is 10x certified CRM and Marketing expert. In 2020 named as a Salesforce Marketing Champion . At the end of 2018, Kristina decided to combine her passion for a disruptive technology with her background in media and arts and founded a consultancy that is now successfully helping businesses to implement and adopt Pardot and Salesforce solutions.
Kristina is passionate about helping businesses get the most out of the CRM and Pardot Marketing automation tool. Her aim is always to build scalable solutions. Starting with implementing quick wins and further laying the foundation for a long-term scalable & fully automated system that will allow teams to focus on what matters most - great service and many happy customers.
Throughout the acquired project experiences when working with large corporations & brands and many courses, Kristina has developed a great wealth of knowledge and has helped businesses with:
- Optimizing Lead Generation funnels,
- Creating a strategy for MQL and SQL processes,
- Advised on website UI and UX for a better Prospect conversion,
- Upskilling on Pardot Marketing best practices,
- Trained internal Marketing teams on using Pardot,
- Advised on modern Engagement with new and existing customers based on digital media trends,
- Helped design and build Engagement programs,
- As well as helped with Social Media strategy.
Kristina Alexandra does Implementations, Audits, Support & Development. Workflow rules, Process Builders, Engagement Studio, Email Template design, consult on Email, and Social posting best practices...