I started life designing album covers for my mates bands and soon released that this would be an amazing way to make a living, so I enrolled in a Graphic Design and Communications Degree at my local University.

Roll on many, many years later I now have over 18 years experience working all over the world with brands such as Qantas and Mercedes.

I'm a Visual Design Consultant who inspires visually exciting design and author of Designed To Fail an expose of the design industry’s major flaw.