Kristan has worked on SEO strategy for many Fortune 500 companies and notable American brands over the years, including Google, Zillow, Trulia, National Geographic, Amazon, and Express. She's been in search marketing for over a decade and prior to SEO, developed award-winning brand campaigns, and managed public relations.

Kristan currently runs her own SEO consultancy, Conifr Media, and works with an exclusive set of clients. She was formerly the Director of SEO at Zillow Group and SEO Marketing Manager at Amazon Web Services.

In addition to SEO consulting, Kristan is passionate about helping businesses and brands of all sizes learn effective, evergreen SEO practices and techniques. She frequently trains in-house marketing, content, and development teams. Kristan is an active SEO educator, trainer, and speaker.