Kevin B. Levi, founder of Winning Message LLC, has been helping businesses across all vertical industries differentiate themselves from their competition in order to accelerate and enhance the sales process. He has successfully performed 75+ comprehensive brand messaging programs and is also the author of "Differentiate or Diminish: The Art and Necessity of Business Positioning". Levi was a former contributor to SmallBusinessBranding (27 articles) and has an article published on MarketingProfs.