Justin Mares

Traction Book author, growth at Airbrake/Exceptional

Hi! My name is Justin Mares. I formerly ran growth at developer tools company Exceptional (acquired by Rackspace in March of 2013).

While there, I taught myself how to become a technical marketer and use tools like SQL to run important analyses on our customer data. Along with learning the basics of HTML, CSS and Python, I've found learning to become a more technical marketer has been one of the most valuable investments in myself I've ever made.

In addition, I'm the co-author of Traction Book, a book about how startups can get traction. For the book, we interviewed Jimmy Wales (founder of Wikipedia), Paul English (founder of Kayak), Dharmesh Shah (HubSpot founder) and pulled together an actionable framework for how startups should think about getting traction and distribution.

I also founded an ecommerce company, Kettle & Fire, that's on a multi-million dollar run rate in just a few months.

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