Justin is a former Business Leader, Executive Coach, and Sales Trainer with over 28 years of experience in B2B sales and leadership. He’s the best-selling author of Inspire, Influence, Sell and Coaching Leaders  and the Founder of Focus4Growth, a training company helping sales teams grow through mindset, coaching, and consultative selling.

As an accredited Executive Coach and NLP practitioner, Justin has trained thousands of sales professionals and leaders across leading companies including 3M, NTT Data, Align Technology, Vitality, and Odeon. He regularly speaks for business associations and is a featured speaker at the Institute of Sales Professionals.

Known for his practical frameworks and high-impact sales tools, Justin helps B2B teams master consultative selling, improve performance, and achieve remote/hybrid sales success. His mission is to empower Sales Leaders and their teams to create lasting growth — and make a positive impact on the world.