As a passionate Internet Marketer, Julian always explores new technologies that help make the life of other Online Marketers easier. As a Entrepreneur and Online Marketer he has built E-Commerce companies in Germany (where he's from) - mainly as the Head of Online Marketing at Urbanara - using a whole arsenal of performance based Marketing techniques such as AdWords, Facebook, Display Advertising and SEO. His approach can be characterised as uniquely data-driven and performance oriented. "If you can measure it, you can improve it!"
Nowadays, his company JJAnalytics help web based Businesses with their Tracking, Web Analytics and Online Marketing Strategy. The mission always stayed the same: Help businesses to make more data-driven business decisions to increase revenue and ensure longterm success.
As the founder, Julian works with individual clients to help them understand their customers better. To do that his tools of choice are: Google Analytics & Google Tag Manager.