Joseph Angelo Todaro

      My education, career, and even personal life have been molded by one simple principle; well designed information resonates with people and can change lives.

      I have a passion for making information resonate. 

      It all starts with how people think. With how humans work. As humans we have learned how to read and write and while that is incredible, we are also already hard-wired to do some things a bit more "automatically". We are animals – designed to see things things as a whole. To start with a big picture and build understanding as we break it down. To learn from the visual. The spacial. The tangible. 

      Information can be all of these things. The difference is design. 

      I am a designer who uses the art, science, and psychology of design to nurture effective communication and facilitate enjoyable experiences. Through over 10,000 hours of one-to-one teaching for one of the largest software companies in the world and over a decade of exploring the visual arts, I have learned to make information work for people.

      "People ignore design that ignores people." - Frank Chimero