Principal BrandImage Consultant
Wendy Lee, the founder of Chapter One Asia, an award winning BrandImage™ Consultancy Firm, has been voted as one of Asia’s most inspiring speakers! She is also the Director of the World’s First BrandImage™ International Institute, a joint collaboration with (OUM) Open University Malaysia.
To date, Wendy has trained and coached more than 150,000 corporate executives, helping them define and refine their brand and image through their appearance, behavior and communication. Her list of corporate clients include Unilever, Sunway Group, CIMB, Petronas, Citibank, DRB-HICOM, Genting World Resorts, Scope International, UMW, DHL, Shang-ri-La Hotel, Mandarin Oriental Hotel, and the list continues to grow.
A HRD (Human Resource Certified Trainer), Wendy is a frequent speaker at both national and international conferences, Wendy has been invited for consulting engagements in HongKong, Singapore, Indonesia and Thailand, and received rave reviews as one of the most inspiring speakers. Wendy was subsequently awarded The Asian Image Consultant of the Year by The Australian Image Company.
Wendy holds a BSc. (Hons) from University of Malaya and a Professional Certification in Image Consultancy from The Australian Image Company and The Colourflair Studios, UK. Prior to her transition into the image consultancy industry, Wendy was instrumental in developing and promoting the pharmaceutical markets for Malaysia, Singapore, Thailand and The Philippines. With constant promotional travel throughout the Asia-Pacific, Wendy's accumulated know-how in business development; marketing and customer relations resulted in her clinching the prestigious Salesperson of the Year Award, marking her stamp as one of the top 10 marketing person worldwide.
Alongside with her Professional Membership with The Association of Image Consultants International (AICI), The Federation of Image Consultants (TFIC) and The Association of Colourflair Consultants (MACC), Wendy and her team of consultants has also set up MABIC (The Malaysia Association of Brand and Image Consultants), a non-profit organisation aimed at dedicated to advancing the level of professionalism of consultants and trainers.
A prolific writer, Wendy has written more than 100 articles in Image, Brand and Etiquette. Wendy is also a columnist with The Star – Mystarjob, Miss Behave column, Clovetwo, and MalaysiaSME’s Pillars. Wendy has also successfully launched her Up Your Value! – a bestselling book aimed at helping men and women increase their worth in various areas.
As a fashion and style critique, Wendy was also appointed as Media Prima Berhad (TV3, NTV7, 8TV, TV9)'s image consultant. She was also invited to be the one of the panel judges for The Miss Astro Chinese International Pageant. Wendy has since garnered considerable media recognition for her expertise in the image field with TV and Radio appearances, namely: Astro, 8TV, RTM, TV3, NTV7, RedFM, Capital FM, BFM, etc. Wendy has also been featured in The New Straits Times, The Star, Sin Chew Jit Poh - Malaysia’s leading newspapers and various magazines, namely Her World, Feminine, In Trend, Cittabella, Cleo, etc.