Janice Fraser

Startup Coach & Director of Innovation at Pivotal

Janice Fraser

Janice is an entrepreneur and advisor to startups. She is currently the Director of the Innovation Practice at Pivotal. for 16 years before that, Janice started 6 different companies, with a variety of outcomes — both exits and flat-out shutdowns.

Her last company, LUXr, provided workshops for hundreds (thousands) of entrepreneurs around the world. She personally worked with more than 50 companies in a 10-week product acceleration program. With backing by 500Startups, Mitchell Kapor, Bill Gross's Idealab, and Tony Hsieh's Vegas Tech Fund, Luxr reached entrepreneurs around the world before the company joined the exceptional team at Pivotal, where Janice & team continue to coach entrepreneurs inside large companies as well at startups.

My promise to you is this: You give us a day, and we will leapfrog your company forward at least a month.

Janice is also an advisor to startups including Task Rabbit and PopVox. She has raised capital, founded successful (and failed) startups, including the first UX design firm, Adaptive Path, where she served as the company’s first CEO. Janice is a guest speaker at many conferences and top business schools around the world, including Haas, Kellogg, Stanford, and the Presido Graduate School of Management.

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