Hi, I'm Irina Ianculescu. Thanks for checking out my course!

I am the founder of Marketing as a Habit, a consultancy that helps entrepreneurs and small business owners define their marketing strategy and get results via digital marketing.

While most follow the one-size-fits-all way of doing marketing, we'll teach you how to uncover the unique blend of strategies that work for your business.

You're already an expert in what you're created your business around. If you have the right guidance, system, and tools, you're the most qualified person to build a thriving business.

More about Irina

I have over a decade of experience in digital marketing. I know I know, I seem way too young to have done that :), but it's true.

I've been working in the startup and entrepreneurial ecosystem for a while now and am involved in growing the business scene in Romania as a marketing mentor in a startup accelerator.

The National Jury Board of Central European Startup Awards invited me to be a jury member for their competition.

I’ve also been in the jury board of Startarium Pitch Day, the biggest startup competition in Romania.

I have hands-on experience as a digital strategist for both B2B and B2C brands, local and international; managed digital marketing and content teams; worked with startups as a marketing advisor.

My business is focused on running the online courses I create based on my experience in digital marketing. I teach what I've personally done to help various companies grow their business through digital marketing strategies over the course of a decade.

Passionate about the intersection of marketing and psychology, the art of persuasion and what drives the buying decision. Avid traveler.