Interested in entrepreneurship and startups, the journey began with a transformative role in the car industry revolution in 2016. As a pivotal figure in a VC-backed startup, he led the finance and operations of the third company globally, and notably the first in Europe, to sell cars exclusively online.

Ascending to the CFO and Board Director role, he played a crucial role in expanding a technology-backed creative agency across four countries. His strategic vision and leadership were instrumental in scaling the agency's operations and driving growth.

One of his most significant contributions has been the development of a unique growth benchmark platform. This innovative tool enables users to access and analyse vital metrics and KPIs, offering invaluable insights by comparing them with industry standards and similar companies.

In the realm of investment, he successfully led investment rounds, raising over £5 million, showcasing his ability to garner trust and support from investors.

His entrepreneurial spirit led him to found his own fintech startup, further diversifying his portfolio and demonstrating his aptitude for identifying and nurturing new business opportunities.

Beyond his corporate achievements, he has been a guiding force in the startup community. He has adeptly helped startups and small businesses in establishing their in-house finance departments, sharing his wealth of knowledge and experience.

His impact extends to mentoring and coaching, where he has guided tech companies from zero to achieving eight-figure revenues and growing their teams from a dozen of individuals to over 50+ employees. His involvement in these companies has not been limited to financial oversight; he has been instrumental in leading various aspects, including Finance, Operations, and HR.