Founder and CEO of Empowered English, the UK and US-based copywriting agency that really makes you money, Holly lives and breathes writing.

After building a successful content writing agency and working with some of the biggest names on the planet, including Microsoft, Upwork, and ElevenLabs, Holly saw a new storm brewing: the rise of AI. She watched as the internet was flooded with soulless, robotic content and knew she had to adapt.

Now, Holly is obsessed with AI and how copywriters can adapt to this new way of working.  She has mastered the art of human-led AI and now regularly helps businesses in the UK and US use AI to scale their content without sacrificing quality.

Business aside, Holly is a firm believer that great writing can change the world and is pathologically obsessed with finding the perfect word for any occasion.