Hi, I'm Holger!

20 years have passed since I founded a leading Insights and Branding Agency in Shanghai, helping global and local brands gain and expand a strong foothold in one of the most exciting, mindblowing and challenging markets on the planet, while also working with brand teams in India, Europe and North America.

Along the way I continuously sharpened cutting-edge skills that helped me better understand what motivates people, what is emotionally relevant,  and how to apply insights to crafting compelling brand communication.

I spcialize in exploring motivations, perceptions and behavior via intelligent application of cognitive and behavioral psychology techniques.  Over the years I have developed innovative techniques to decode customers' subliminal decision-making processes, using narrative psychology in particular, and helped leading global brands to create impactful brand experiences and communication.

On the creative side, I am an avid storyteller, screenwriter and filmmaker, I have created original stories for branded entertainment, for TV / streaming shows in the US, Taiwan and China. I am also currently writing my own hilarious China story, spanning almost three decades of 'trauma and triumph'.

My teaching is practical, with examples from my own experience, and please feel free to reach out any time if you have any questions.

Enjoy the class!

Holger