I have 10 years experience in designing and building digital products. Working as Head of Customer Experience, I focus on new innovations as well as championing a culture of design thinking. I focus on user research, ideating product strategies and designing prototypes.

My last innovation created using the Jobs to be done framework has netted over $500,000 in sales over the last 6 months.

Outside of work I teach part-time, running workshops on both Design Thinking and Jobs to be Done. I also co-organise a local design meet-up.