I help celebrities, influencers, and creators turn their personal brands into powerful businesses

With more than 20 years of experience across agency, media owner and brand environments, I operate at the intersection of influence, commerce and long-term brand positioning. My work centers on structuring high-value commercial partnerships for established talent, ensuring endorsement relationships are negotiated with integrity, strategically aligned, and protective of long-term brand equity.

Alongside this, I founded Influencer School™ as a structured learning platform for the next generation of creators and public-facing professionals building commercially viable personal brands.I lecture Content Marketing at a leading Creative Business institution and deliver select workshops and masterclasses focused on digital entrepreneurship within the creator economy.

Qualified in Coaching for Management (SACAP), I work with a portfolio of South Africa’s leading media personalities, broadcasters and public figures, overseeing their commercial endorsements & partnerships, while enabling them to focus on their craft