Frank Garofalo, Garofalo UX

My name is Frank, and I’m a San Diego-based User Experience Strategist, Creative Problem-Solver, and owner of Garofalo UX, helping organization to create engaging and innovative experiences.

I have worked in the web and interactive industry since 1999, and I have a Masters of Science degree from Purdue University in Computer Graphics Technology, for conducting an ethnographic (usability) research study for multi-user collaboration multi-touch devices. 

Key UX consulting clients have included: Microsoft, Indeed, Esri, several small businesses, and many tech startup companies. Over the years, through my employment background, I have been involved with design and user experience efforts on projects for Fortune 50 companies, US Federal agencies, and with budgets of over $12 million. Prior to going the entrepreneurial route, I managed a 35+ person department of User Experience Architects, User Interface Designers, Icon Designers, and Usability Research experts, at a billion-dollar software company. Related to lean / agile methodologies, I am a Certified Scrum Master (CSM) and Certified Scrum Product Owner (CSPO).

I enjoy seeking a balance between what functionally works well and what is aesthetically inspirational, while identifying, for the primary target audience, the key information they need to have a useful, usable, and delightful experience.

From my 23 years in the industry, I have experience with: Brainstorm Facilitation, UX Strategy / UX Design, Design Thinking / Creative Problem-Solving, Information Architecture, Affinity Diagrams / Card Sorting, Interaction Design, UX Storyboarding, Wireframes / Interface "Blueprints," Workflow Diagramming, Rapid Prototypes  (HTML, CSS, jQuery), Personas /  Target Audience, Usability Research (Ethnography), User Stories / Scenarios, UX Design Audit / Heuristic Evaluation, and User Research.