My name is Egidijus Pilypas, and I'll be your instructor in this course. I am one of the co-founders at Exacaster, an AI-powered marketing automation software company, that has been shaping the global digital transformation in the telco domain for the last 10 years.

I lead a Product & Data Science team that helps businesses to capitalize on big data by engaging with their customers better. I make it my mission to enable businesses to deliver true value (the best deals) to their customers.

Whether it‘s managing customer churn with the newest AI tech, solving sales challenges with personalization, or simply bringing full and actionable customer data to the plate. My purpose is to improve the experience for 100’s of millions of telecommunication customers worldwide, delivering them better offers, while still protecting their data privacy with ethical AI.