Erfan has over 15 years experience working with brands and people to realise their full potential. He has evolved Marketing practices for the digital age for brands at Procter & Gamble, Google, Disney, adidas and Diageo to name a few. Over that time Erfan has fine tuned a best in class approach to Marketing and Advertising. As digital marketing has evolved over the years Erfan has created advertising frameworks and guiding principles that make the complex simple.

He has a personal passion for making advertising better and helping people become the best versions of themselves.