Elisa is founder and CEO of The Narrative, a storytelling shop dedicating to producing superb content marketing, but as importantly teaching others to do the same.
She has more than a dozen years experience in content, working with brands and publishers across the media spectrum. She can be found on screen, in interviews, on stage, and in conference rooms sharing actionable information that helps brands find their narrative, choose which stories to tell, and execute them brilliantly.
She spent the past three years as Contently's VP of Brand Development where she helped Fortune 500 CMOs find their brand story, develop their content strategies, and grow their business. During that time she helped Contently grow from 12 to over 120 employees.
Elisa's career began at Ogilvy & Mather, where she worked on accounts
such as IBM, American Express, and Morgan Stanley. She then moved to
The Wall Street Journal, where she built their fledgling content offering
into a sophisticated, multimedia custom content division.
Elisa is also founder and chairman of Ladies@, an
initiative aimed at raising standards for women in the tech and startup
industries through events, content, and peer mentorship.