Dr.Y.Madhuri Srinivas holds an M.B.A degree (Marketing) from MSU, Baroda, and a Ph.D degree in Management from JNTUH, Hyderabad. She is UGC NET and APSET qualified. She has more than 18 years of experience in teaching management students at the graduate and post-graduate level and 4 years of work experience in Advertising Agencies as a Copywriter and Account Executive. She has published 14 research papers in reputed journals and presented research papers in 10 seminars and conferences. She is currently working in the Department of Management Studies, Bhavan's Vivekananda College of Science, Humanities and Commerce, Secunderabad, India, as an Assistant Professor. She is a member of the Research, Consultancy and Extension Committee and in-charge of Consultancy in her college. She teaches Marketing, Advertising, Marketing Research, Consumer Behaviour, Promotion and Distribution Management, Managerial Economics, Managerial Communication and other subjects in her college.