Douglass Hatcher is founder and president of communicate4IMPACT, a marketing and communications firm that specializes in storytelling training, coaching, and counsel. 

communicate4IMPACT helps you make whatever it is you’re pitching or selling more meaningful to the audiences you want to reach.  Using communicate4IMPACT's road-tested insights, methods, and proprietary exercises, you’ll learn to harness the power of storytelling – the single best discipline for making things matter and moving people to act.

Douglass brings more than 20 years of high-level, high-impact speechwriting to the leadership and storytelling space.  Before founding his company, Douglass led thought leadership, executive communications, and storytelling at Mastercard global headquarters in Purchase, New York, working closely with the CEO and other C-Suite leaders as well as senior executives.  Prior to Mastercard, Douglass spent two decades in Washington, DC, where he worked on Capitol Hill in senior positions in both the U.S. Senate and House.  Douglass was senior advisor and speechwriter to U.S. Senator Olympia Snowe of Maine.

Storytelling captures attention at a time when attention spans are dwindling. It moves consumers to act at a time when consumers have more power and choice than ever.  With the expected explosion of data and connectivity driven by 5G and the Internet of Things, storytelling will be mission critical for companies to win attention and market share in an increasingly competitive new normal.