Davis Balaba holds a PhD in Aerospace engineering and an MBA from Georgia Tech. He has over a decade of experience spanning North America and Europe. While his career path spans multiple, disparate verticals ranging from High Tech(FAANG) to Finance to Manufacturing, the common thread tying it all together is the use of data and innovative methodologies to solve tough business problems such as growth, ads/marketing optimization and revenue/profit maximization.

He has a passion for sharing what he has learned and learning from others' experiences as well.